What is ‘Trans-create’?

Transcreate is a process by which language is not only translated, but transformed into a clarity of vision and understanding.  For example, many companies will ask for a translation of their English advertising (commercials, radio spots, magazine, newspaper, internet) to Spanish. While the majority of advertising agencies would simply ‘translate’ the language, this does very little to effectively communicate the message a client is trying to convey.  ‘Spanish’ is spoken by more than 500 million people worldwide in a multitude of cultures.  We understand the importance of communicating effectively with your English and Spanish speaking audiences, which is why at Conde-Samaniego  we ‘Transcreate’ your message, not just translate!